For example, are there any social platforms you haven’t considered? Should you be there? In addition to your current social media presence, think about the accounts you don’t have yet. Once you’ve tracked down all relevant accounts, set up a social media monitoring program to watch for any new impostors. For some, it could be as simple as contacting the fake account owners or reporting the account to the social network it’s on. Still, write down the steps required to tackle each phony account. Old test ones your company has created probably won’t be too hard to get rid of, but finding old login info may be a pain.įind any imposter accounts or others infringing on your copyrighted material? The legal department will likely need to get involved. Then, make a plan to deal with any troublesome accounts you’ve found. You might uncover a few unexpected results, like old test accounts. Search each major social network for your brand and product names. So start by listing all your social media profiles, including inactive ones.
You may think you know all your social accounts off the top of your head, but chances are, you’ve forgotten one or two. Create a list of all your social media accounts If you’re ready to start now, download the free social media audit template above and follow along.
#Seo audit keynote template how to
How to perform a social media audit in 7 steps It’s a crucial step if you’re planning on updating your social media strategy for next year: How each platform contributes to your goals,.What’s helping grow your audience (and what’s not),.Who your audience is (demographics and more),.What your audience wants to see on each network,.An audit identifies what you’re good at, what needs improvement, and suggests the next steps to make things better.Īfter an audit, you’ll have everything you need to optimize your social media marketing strategy. It measures how well your social content is performing on different accounts and networks. Start free 30-day trialĪ social media audit is like a report card for your social strategy. Actionable insights to help you grow faster.
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